Short Course on Experts – Getting to Square 1

How to Make the Website of Your Restaurant Friendly to Spanish Customers

Did you know that there are roughly 37 million people who speak Spanish that are living in the US now? What this means is that for those who have websites they need to do their best so that they can cater to this segment of the population. This is a big number that represents a good opportunity to market your business if you take actions to achieve this. You wouldn’t want to lose this market to other restaurants, won’t you?

One way that you can tap into this market is to make sure that the website that you have is something that they can understand. This means that those who speak Spanish will feel at home whenever they visit your website. Here are the top three ways by which you can achieve that.

The first thing and probably the most important thing as well that you need to do is to make sure the website that you have can be read in both English and Spanish. If you cannot achieve a full translated website then you can choose to have the essential parts translated. This would include the contact details and the menu of the restaurant.

But if you can find a way the best practice would still have to be a website that can be fully translated to Spanish. The Spanish customers would just need to click on something there such as a Spanish flag in order for the page to be translated to their language.
Aside from the content you also need to identify the Spanish language as a language used for SEO purposes. You can achieve this by making use of hreflang tags. You also need to put thought into the structure of your website. If you cannot make your website have the option of being fully translated then you can just opt to have a Spanish sister website. You can see some examples of this kind of sites on the internet.

Secondly, you need to be careful about using euphemisms and idions. There are some euphemisms and idioms that do not translate well in Spanish.

The third thing that you need to take care of is the bilingual links. Here you have the option of having only the top-level links in both languages. With bilingual links the Spanish customer can navigate your website with ease.

An example of a bilingual link would be the link to the local hoteles that are around your restaurant. This will direct them to the hoteles that are found in your area. You can contact hoteles for advertising partnerships for this. This means that whenever these hoteles get a booking from your website you will be earning a commission from it. There are many hoteles who tie up with other websites in this manner.